The base model of Apple's new iPad Mini with Wi-Fi only and 16G of NAND flash memory carries a bill of materials (BOM) of US$188, according to research firm IHS. When the US$10.00 manufacturing expense is added in, the total cost to manufacture the iPad Mini rises to US$198.00 in terms of hardware and manufacturing costs, but not in terms of additional expenses such as software, licensing, royalties or other expenditures.   ---- iPad miniの材料費が$188とは少し高いです??



Based on the ratio of cost to retail price, IHS has concluded that the iPad Mini is slightly more profitable on a percentage basis than the comparably equipped version of the New iPad when it was released in March 2012.

"With the iPad Mini, Apple is sticking to the premium-brand strategy it has always used for its media tablet and smartphone products," said IHS researcher Andrew Rassweiler. "Apple's strategy entails offering differentiated hardware that justifies higher price tags than comparable products. This differs markedly from Amazon's 7-inch Kindle Fire HD and Google's Nexus 7 tablets, both of which are essentially low-margin or no-margin giveaways at a $199.00 retail price. Apple makes healthy margins on its hardware, while Amazon and Google employ different strategies with their 7-inch tablets."

Amazon's Kindle Fire HD and Google's Nexus 7 have set new consumer pricing expectations for 7-inch media tablets, starting at the US$199 point. These low-priced tablets pose a competitive challenge to Apple's media tablet dominance.