Samsung Electronics’ display unit said on Tuesday it will extend production of liquid crystal display (LCD) panels for TVs and monitors, as more people sought home entertainment during the coronavirus pandemic.

Samsung Display’s decision to extend LCD production in South Korea for an unspecified period of time overrides its announcement in March that it would end all production by the end of the year to focus on more advanced technology.





Samsung Display said the length of the extension would depend on profitability considerations and market conditions. It had said in late October that it was considering a “short-term” extension.

Local media outlet IT Chosun reported earlier on Tuesday that production would be extended by a year at the request of Samsung Electronics’ set manufacturing division, citing unnamed tech industry sources.

A spokeswoman for Samsung Display declined to comment on the IT Chosun report.

The stay-at-home trend sparked by the coronavirus pandemic led to a 30% quarter-on-quarter spike in global panel demand in the third quarter of the year amid more TV and notebook demand, according to technology research firm TrendForce.

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サムスン電子傘下のサムスンディスプレイは２９日、テレビなどに使われる液晶ディスプレイ（ＬＣＤ）の生産を延長すると発表した。新型コロナウイルスのパンデミックによる巣ごもりで需要が増えたためだ。

次世代技術へ切り替えるため年内にＬＣＤの全生産を打ち切ると３月に表明したが、方針を覆して期限を特定せず生産延長することを決めた。

延長の期間は収益性や市場の状況次第となる。同社は１０月下旬に「短期間の」延長を検討中と表明していた。 地元メディアは２９日、複数の業界関係者の話として、生産延長はサムスン電子の担当部門からの要請で、１年間となると報じた。