Pricing for TV panels sized 32-inch has dropped below US$100 recently due to an imbalance in the TV supply chain, according to industry sources.
The sources said because the TV market has entered a slow season and TV vendors are conservative about TV sales in the China market due to panel makers bumping up production, pricing for 32-inch panels has dropped.
Sharp has increased production of 32-inch panels from 300,000-400,000 units a month to almost one million while Samsung Display has bumped up its production from 1.2 million to 1.5-1.6 million a month, the sources said, adding that as a result there has been an excess in 32-inch TV panel supply of about one million units within the last month.
This has caused pricing for Sharp's 32-inch TV panels to drop from about US$105 to US$95 while other panel makers are now quoting anywhere from US$92-96.
However, panel makers in Taiwan have reportedly dropped their pricing for the panels to around US$92 to stay competitive in the 32-inch TV panel segment as the makers are largely focusing on 39- and 50-inch TV panel production.
The sources added that they expect the decreased pricing for 32-inch TV panels to last until August 2013.
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