ファーウェイは2016年のパネル調達の比重をJDIから三星に移していく。
中国国内から他の国々へ市場を広げる戦略をとり、パネル調達もより価格重視になるとしている。
低価格・ハイエンドスマートフォンは引き続き同社の戦略商品の位置づけである。
JDIのアップル社との関係強化も懸念材料としている。
Huawei Device is expected to shift its orders to suppliers with more competitive pricing heading into 2016, according to industry sources.
The China smartphone vendor is looking to panel makers in particular for reduced pricing in order to reduce costs for mid-range anf high-end smartphones thorughout 2016.
中国国内から他の国々へ市場を広げる戦略をとり、パネル調達もより価格重視になるとしている。
低価格・ハイエンドスマートフォンは引き続き同社の戦略商品の位置づけである。
JDIのアップル社との関係強化も懸念材料としている。
Huawei Device is expected to shift its orders to suppliers with more competitive pricing heading into 2016, according to industry sources.
The China smartphone vendor is looking to panel makers in particular for reduced pricing in order to reduce costs for mid-range anf high-end smartphones thorughout 2016.
The sources said pricing has become a key strategy for the vendor, which
has helped it achieve strong shipments in markets outside of China. The
smartphone vendor also aims to increase its market reach abroad,
relying less on China in the future.
Huawei has previously relied on panel maker Japan Display (JDI) but is expected to shift a greater order proportion to Samsung Display in 2016, the sources said, adding that JDI's growing relationship with Apple is also a concern.
Low-priced, higher-end smartphones are expected to continue being a focus for Huawei heading into 2016, the sources added.
Huawei has previously relied on panel maker Japan Display (JDI) but is expected to shift a greater order proportion to Samsung Display in 2016, the sources said, adding that JDI's growing relationship with Apple is also a concern.
Low-priced, higher-end smartphones are expected to continue being a focus for Huawei heading into 2016, the sources added.
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